Heward Jue
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Air New Zealand

Air New Zealand Outdoor

Air New Zealand was launching non-stop service from several new cities. We saw an opportunity to use these urban environments to dramatize what a New Zealand vacation offered—outdoor adventure. The 3-D outdoor boards literally stood out from the surrounding ads. 

This campaign won an Obie Award and was recognized by Communication Arts. It was also featured in a Japanese book on outstanding outdoor advertising. 

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 Air New Zealand Print

There are thousands of places you can go to lie on a beach and sip umbrella drinks. But that wasn’t where Air New Zealand would take you. So we positioned New Zealand as a place you’d go to experience amazing things. Instead of zoning out.