Heward Jue
Cesar_Canine_Cuisine.jpg

Cesar Canine Cuisine

Cesar Canine Cuisine

Small dogs aren’t treated like dogs. They’re pampered and taken everywhere—often as fashion accessories. We took this insight and created a fashionable campaign that speaks to the adoration people have for their miniature canines by speaking from the dog’s heart. We also rebranded Cesar Dog Food as Canine Cuisine, thereby validating the way people spoil their little furry friends, and elevating the brand.