More than a second-hand thrift store, Goodwill is really a means for rehabilitating people who have had it rough. I created and shot this portrait campaign to show how donating to Goodwill gives people a hand up through the dignity of work.
Goodwill Donation Boxes
We made a tiny budget go further by printing our ads on cardboard donation boxes that Goodwill distributed. People got the message and then used the ad medium to bring in their donations.