Heward Jue


Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.


Hello, I'm Heward.

When I was four, I used to make my parents stop the car whenever I saw a graphic sign that I liked. That passion for the visual arts continues to this day, where I now try to stop others in their tracks with my own work. I have had the privilege to work on countless brands, winning numerous awards and honors for creative excellence in my roles as creative director, art director, designer and photographer. My general approach is to make 2+2=5 in the simplest and most elegant way possible.

I started my career over 25 years ago, art directing print ads for Gallo Varietal Wines before I was of legal drinking age. Since then, I've created brand campaigns for a vast array of clients in almost every category. Along the way, I picked up the camera and have photographed celebrities such as Beyónce, Dwayne Johnson, Kevin Bacon and others. My favorite subjects, however, are humble people from around the world. They don't own much, but always give the warmest smiles. I have shot several projects around the world for humanitarian organizations such as Roots of Peace and Asante Africa Foundation. My photographs have received awards and recognition from PDN, Planet Magazine, Rangefinder Magazine, APA, and Getty Images. I graduated from Art Center College of Design with a BFA in Advertising Design.

“Heward’s artistic eye and creative thinking has played a vital role in building our brand. I am always in awe of the finished product, and we are frequently thought to be a much larger organization thanks to his vision and delivery.”
— Erna Grasz, CEO and Founder, Asante Africa Foundation
“Heward’s process and professionalism sets him apart. He explored multiple avenues of potential logos, presenting the strengths of each, and made choosing a logo difficult and exciting.”
— John Wong, CEO and Founder, Desired Learning
“A creative visionary with a wonderful combination of talent, heart and intelligence. Heward helped establish our brand from the very beginning with the perfect logo, and has helped us advance our mission of peace around the world with his soulful portraits. What a gem and a joy to work with!”
— Heid Kühn, CEO and Founder, Roots of Peace



HEWARD JUE | hjue@hewardjue.com | 415.845.6756