Heward Jue

California Lottery

California Lottery | Super Lotto Plus

While multi-state games like Mega Millions were good for the California Lottery, their giant jackpots presented a huge challenge to California-only games like Super Lotto Plus. How do you convince people that it’s worth playing a game with much smaller jackpots? We decided to convince them that being “just” a millionaire was pretty good, too.

NBA Scratchers

What’s more fun than a chance at taking it to the hoop in the NBA? The chance of winning big at the California Lottery’s NBA-themed Scratchers game.