Heward Jue
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Logo Design

Logo Design

To design a logo is to create the face of a brand with graphic poetry—that is, to say the most with the least, and to do so with meaning, elegance, style and wit. I love solving the challenges that each logo assignment presents. Here are just a few of the logos I’ve created.

Roots of Peace is a humanitarian organization whose mission is to “turn mines into vines.” They work in war-torn countries, transforming deadly mine fields into life-giving vineyards and orchards.

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Desired Learning is a company that creates innovative learning materials to help institutions, schools, professors, and students achieve their learning goals.

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Java The Hut is a cafe with a simple, witty and memorable name. Naturally, they deserve a simple, witty and memorable logo.


StubHub was hosting a party called Fandomonium at a thrill-ride park for its Super Bowl 50 ticket customers. My logo for them expresses the thrills of football and roller coasters elegantly and ambiguously.


My friends formed a bike racing team called the Rat Bastards, and needed a logo for their jerseys. They told me that wearing my logo really made them feel like proud team members. And isn't that what a logo should do?


Until There’s A Cure is a charity that sells The Bracelet and other fashionable items to help fund HIV/AIDS research.

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The Pharaoh’s House is an Egyptian-themed entertainment center where children celebrate their birthdays with royal fanfare and fun.


This logo for Escalate Wealth Management capitalizes on the ambiguity of the letters E and W formed by the growth graph, and uses green and gold to represent wealth and abundance.